COVERAGE> MotorMavens Mass Appeal Experience!
When most people think of the term car culture, they immediately (and possibly unconsciously) picture particular types of cars in their minds - cars that fit their own personal spectrum of interest. That is car culture’s dirty little secret – it can be extremely balkanized, or broken up into little niches and peer groups.
If you’re into muscle cars, then screw those four bangers. If you're into rotary powered vehicles, then screw those pistons! If you're into road racing and time attack, then screw drifting. If you’re into Formula One, well, screw everybody. If you’ve been around car culture for any length of time, you know exactly what I’m talking about. You also probably know that not everyone feels this way. As we get a bit older and experience some of the great aspects of other car cultures, more and more of us are discovering that we’re all the same under the hood – we're all just car guys.
In the middle of 2009 when we started MotorMavens, we established the site on a basic principle – that everyone’s voice is validated by their passion for the cars and car culture because the one thing that brings the entire spectrum of car culture together is passion. We call it the “passion principle.” Wherever you find some mind blowing interpretation of the automobile and the lifestyle that revolves around it, you also find some passionate person wrenching away – usually with a ton of pride and satisfaction in his/her accomplishments but very little money to show for it. That’s exactly what the MotorMavens Crew searches for; we look for that passion in every possible niche of car culture so that we can broadcast it loud and clear to everyone when we find it.
So, what does all of this have to do with the Mass Appeal Show? It’s simple. When Ken Block and the Gymkhana Grid team approached us to produce a car show at their Ken Block Invitational, we already knew that it would need to be different than what most people might expect. We knew our car show would need to represent the driving principles of MotorMavens... the car show would have to be multi-car-cultural; reflecting the wide spectrum of car culture that we love so much. It would have to have mass appeal - get it? Read more...
If you’re into muscle cars, then screw those four bangers. If you're into rotary powered vehicles, then screw those pistons! If you're into road racing and time attack, then screw drifting. If you’re into Formula One, well, screw everybody. If you’ve been around car culture for any length of time, you know exactly what I’m talking about. You also probably know that not everyone feels this way. As we get a bit older and experience some of the great aspects of other car cultures, more and more of us are discovering that we’re all the same under the hood – we're all just car guys.
In the middle of 2009 when we started MotorMavens, we established the site on a basic principle – that everyone’s voice is validated by their passion for the cars and car culture because the one thing that brings the entire spectrum of car culture together is passion. We call it the “passion principle.” Wherever you find some mind blowing interpretation of the automobile and the lifestyle that revolves around it, you also find some passionate person wrenching away – usually with a ton of pride and satisfaction in his/her accomplishments but very little money to show for it. That’s exactly what the MotorMavens Crew searches for; we look for that passion in every possible niche of car culture so that we can broadcast it loud and clear to everyone when we find it.
So, what does all of this have to do with the Mass Appeal Show? It’s simple. When Ken Block and the Gymkhana Grid team approached us to produce a car show at their Ken Block Invitational, we already knew that it would need to be different than what most people might expect. We knew our car show would need to represent the driving principles of MotorMavens... the car show would have to be multi-car-cultural; reflecting the wide spectrum of car culture that we love so much. It would have to have mass appeal - get it? Read more...
COVERAGE> Rainy Day Rodding at Mooneyes
With December in full swing and Christmas-time near, tis the season for parties and holiday cheer. With hot rods on the freeway, plus an onslaught of rain, I had to yell at times, "stupid ass, stay in your lane!!!"
This past weekend, I attended the Annual Mooneyes Christmas Party at Irwindale Speedway. I can't believe it's already been a full year since the last time I visited the show. I have to admit... cold, rainy weather makes me feel pretty lazy. Living in Southern Cali, I think I've gotten used to the weather being 73 degrees all year round, so when it dips below 55 degrees outside, it's pretty hard for me to convince myself to leave the comfort of my baffled goose down comforter behind and trudge through the rain with 30+lbs of camera gear and flyers on my back. This Saturday, it was especially difficult because I was out with my friends at a house party and didn't get back until 4:30am on the day of the show.
However, I'm really glad I did make it to Mooneyes this year. Speaking to my friend Shige (the man behind Mooneyes and Crown Classics in Yokohama Japan), we both agreed that the rain did put a bit of a damper on the event's attendance, but it was good in a way. It weeded out most of the "trying to be down" scenesters and showed everyone who the real hardcore hot rodders were. Most of the guys who came to this year's Mooneyes Christmas Party actually drove their period correct traditional hot rods with vintage whitewall tires on the 605 freeway IN THE RAIN to and from the show. Now that's dedication! Much respect! Read more...
This past weekend, I attended the Annual Mooneyes Christmas Party at Irwindale Speedway. I can't believe it's already been a full year since the last time I visited the show. I have to admit... cold, rainy weather makes me feel pretty lazy. Living in Southern Cali, I think I've gotten used to the weather being 73 degrees all year round, so when it dips below 55 degrees outside, it's pretty hard for me to convince myself to leave the comfort of my baffled goose down comforter behind and trudge through the rain with 30+lbs of camera gear and flyers on my back. This Saturday, it was especially difficult because I was out with my friends at a house party and didn't get back until 4:30am on the day of the show.
However, I'm really glad I did make it to Mooneyes this year. Speaking to my friend Shige (the man behind Mooneyes and Crown Classics in Yokohama Japan), we both agreed that the rain did put a bit of a damper on the event's attendance, but it was good in a way. It weeded out most of the "trying to be down" scenesters and showed everyone who the real hardcore hot rodders were. Most of the guys who came to this year's Mooneyes Christmas Party actually drove their period correct traditional hot rods with vintage whitewall tires on the 605 freeway IN THE RAIN to and from the show. Now that's dedication! Much respect! Read more...
COVERAGE> Ink n Iron Festival 2009
If you've been paying attention to what I've been writing on Motor Mavens and other automotive websites at all, you may have noticed that I've recently become a fan of hot rods and kustoms. While I'm certainly no expert when it comes to these cars, there definitely are particular aspects about this whole car culture that I personally identify with and have fallen in love with.
Travis Hodges and I recently paid a visit to the Ink n Iron Festival at the Queen Mary in Long Beach, CA. While the show was certainly expensive at $40 each for 'media passes' and $15 each for parking (at that point, we realized we haven't paid to get in to any car related event in YEARS), it's okay because the event had tons of cool looking cars and other elements of hot rod culture that made for some interesting photos. Read more...
Travis Hodges and I recently paid a visit to the Ink n Iron Festival at the Queen Mary in Long Beach, CA. While the show was certainly expensive at $40 each for 'media passes' and $15 each for parking (at that point, we realized we haven't paid to get in to any car related event in YEARS), it's okay because the event had tons of cool looking cars and other elements of hot rod culture that made for some interesting photos. Read more...
