While automotive culture may be an obsession of mine, typography and design lead the charge in my everyday infatuation. You can imagine my surprise when I came across this video; it was created by Toyota Belgium to showcase the new Toyota IQ. It blends driving, computers, and technology to output a cool typeface. When I first watched this, I thought there was no way they could make good type this way. Boy was I wrong! Take a look and see for yourself. This kind of experimentation in driving and typography is something I would LOVE to see more of!
Photos from the project can be found on Flickr by clicking here.
:: Andy Sapp