WEBMINING> The Gauntlet with Herron

Since the days of my childhood, my passion for motorsports has evolved into an overwhelming obsession. Aside from the obvious points of interest typically associated with an automotive enthusiasm, I have always been fascinated by the boundaries pushed; the limits exceeded; and the personal achievements involved in the process. After attending the first SCCA Formula Drift event at Road Atlanta in 2004, I was hooked & hellbent... spending 2004 behind the wheel at every drift event within reach from Atlanta, I created a solid foundation to transition into professional drifting. I competed in the 2005 SCCA Formula Drift season in it's entirety. I campaigned my e46 325Ci on my own dime, as the only European car in the championship, managing two Top-32 finishes (Atlanta & Houston). I continued drifting at a professional level until 2008, when I realized the grassroots side of the sport still held all the qualities of drifting that I loved... while the professional side did not. During the summer of 2006, I shot the first full-feature documentary about American drifting, traveling to 19 cities in 30 days across the nation. I completed editing the project in May 2007, and I oversaw/executed all aspects of production, from conception, art direction, identity, editing, post-production, authoring, and web development. "Slide America" is now available in retail stores nation-wide. In 2007 I helped launch an online publication dedicated to drifting content called Wrecked Magazine, responsible for the art direction and design of each issue. I launched MotorMavens.com in April of 2009, again handling art direction, and web development. I am a 31 year old designer specializing in motion graphics, video editing, print design and web development. My BFA in Digital Multimedia from the Atlanta College of Art (RIP) fuels my passion for design, typography and my strict attention to detail.