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VIDEO> Spocom Show in San Mateo

Hello everyone! My name is Joe Ayala, and I’m originally from Medford, Oregon but I recently moved down to the San Francisco Bay Area. I’ve been an avid photographer for as long as I can remember, and when I’m behind the lens, I try to express emotion and originality in my photos. I got into shooting motorsports shortly after high school, and what can I say? I got hooked.

I hit up the SpoCom car show in San Mateo CA yesterday and decided that I would try my hand at filming the show and editing my own video for the first time. Hope you like it!

:: Joe Ayala

5dmk2, Canon, carshow, import models, Joe Ayala, San Mateo, Spocom

About Post Author

Antonio Alvendia

I am... a nonstop buyer of Japanese car magazines even though I can't read them, a long-time collector of rare steering wheels, horn buttons, deep offset wheels, fresh Kangols, hip hop mixtapes, and vintage Japanese automobilia. My background is in shooting advertisements and editorial photos for print magazines, as well as working with major motion picture studios in Hollywood. I love cars. I have a huge collection of vintage Toyota memorabilia and rare parts to go with all the cars in my collection. My life revolves around photography, cars and car culture. At the same time, I grew up around the culture of hip hop music, with a reverence for graffiti art and underground mixtapes. I've been involved with the emerging drifting scene in the USA since the late 1990s (as a fan), and began working with print magazines all over the world as a photographer in 2003. I eventually decided to travel all over the world to document drifting as it evolved from Japanese subculture to pop culture and authored my first hardcover book, entitled "Drifting: Sideways from Japan to America," in 2006 - the first book ever produced on the topic of drifting. One year later, I was contracted to create the first mass-produced and internationally distributed calendar on the same topic (2008 release). These projects were just a labor of love for me, so I never expected to randomly see my book or calendar on bookshelves and coffee tables in other countries. These projects certainly opened a lot of new doors though, like being contracted to help launch car culture editorial outlets for big corporations, like Speedhunters for EA Games' Need for Speed franchise, Driving Line for Nitto Tire, and NBC Universal's Fast & Furious franchise. Our website and brand has come a long way since it first started in 2009. Since then, we have launched events like 86FEST, V8BUILDS, and MotorMassive. Thank you to everyone who has supported us in our mission to share our website and our authentic passion for the automotive scene! -Antonio Alvendia • www.ANTONIOSURESHOT.com • @AntonioSureshot on Instagram

12 Responses

Antonio Alvendia

May 3, 2010 at 3:22 am

Thanks for sharing the video with us, Joe! We would have loved to go to the Spocom show in San Mateo to check it out and hang out with friends, but nobody from Spocom responded to our emails from a few months back. Great video! Thanks for sharing it with those of us who didn’t get a chance to go!

Oh yeah, and this is the first time you’ve shot and edited video?! Damn… JUSTIN SHREEVE better watch out!
Alex Zhao

May 3, 2010 at 3:44 am

Nice video!

Man that red EJ coupe looks terrible!
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Joe Ayala

May 3, 2010 at 8:11 am

Ha ha, I dunno Antonia, Shreeve is killin the game right now.
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Brandon Scarpelli

May 3, 2010 at 11:13 am

Damn killer video Joe! I would have never guessed this was your first shoot/edit! Keep it up man!
ninja>pirate

May 3, 2010 at 1:01 pm

Nice video and editing… horrible music (had to watch on mute).
Edward Uche

May 3, 2010 at 1:20 pm

Nice angles Joe. Some of the cars there were dope, and the opening shot of the rim on tire was clean. Keep it coming
Justin Shreeve

May 3, 2010 at 3:17 pm

Damn Joe, comin’ up in the game! You deserve it too! This is a great video for your first try.
Scottie Scheetz

May 3, 2010 at 4:03 pm

Editing and video was cool. But bro, bro……. bro, that 3OH!3 song is horrendous.

I will be happy when excessive camber is dead. The red EJ looks dook, would have been 10x better if he went with a more reasonable wheel width and -3 camber, instead of that jank he attempted to stuff under there.

I will also be happy when the “cover your front lip in stickers” fad dies too.

There is a fine line between Dope and Dook. Go big or Go home doesn’t always work in the car industry.
Antonio Alvendia

May 3, 2010 at 5:55 pm

@Scottie: I COMPLETELY agree with you on the “front lip spoiler covered with stickers” thing. I don’t like that one bit.
Joe Ayala

May 3, 2010 at 7:57 pm

To be honest, i was a little on edge about the music too, I didn’t really like anything in my library that fit how I shot the video, and the songs I did like were too long for me to fill with film. I picked this song because i felt it matched the video well. Vocals are definitely horrible and i can see now how they take away from the video. I’ll keep this in mind in my future films, Thank you all for you input!